Kicks Collector

Sneaker collecting / obsessing is rampant amongst guys in their teens to their 40s.  It's kind of unbelievable for anyone outside of the sneaker community to believe just how wide it spreads, but all one has to do is have a look at instragam posts with millions of like and youtube videos with millions of views.  The only thing that guys in this demo might like more than sneakers is girls.  And thus, in the few cases where girls and sneakers cross paths (instagram user britta_ruth920 is a great example), the following is MASSIVE.

   
Video content: 
Q&A (at sneaker cons, held weekly / monthly throughout FL):
What sneaker got it started for you?
What was your first $200 pair?
How many pairs in your collection?
What is your holy grail pair of kicks?
What's the most you've ever paid for a pair of sneakers?
Would you ever wear a pair of fakes?
Do you buy solely to wear or to sell / trade?
Is Nike the only name in kicks?
Who deserves a signature sneaker?
What shoe needs to be retro'd?

Interesting story of how you've acquired (waiting in line, etc)

If you had to wear one pair to wear for the rest of your life?

Favorite non-collectible pair of sneakers?
What does the future hold for the hobby?

'Launch' - visit sneaker boutiques and chains to talk with individuals waiting in line for a big sneaker release (happens surprisingly often)

'Sneaker Showdown' - monthly custom sneaker themed challenges with prizes (Kicks Collector items, gift certificates, etc)

   
'Kicks Collector in...Boston (example)' - Tour local sneaker boutiques in a particular city, creating 3-5 minute piece for each.  In exchange for this service / free publicity we could potentially gain sponsorship for other projects (see below).

Boston sneaker stores:

Bodega

Concepts

At the Buzzer

AWOL

Laced

Sneaker Junkies

'Know Your Kicks' game show - jeopardy-format with 3 contestants and board of 20-25 questions in 4-5 categories such as 'launch date' (give date / year with 3 possible sneaker options), 'which came first' (2 colorways of same shoe or 2 different shoes), 'sample, custom or fake',  'retro'd' (shoes that have been retro'd multiple times with list of 3 possible years for this release), 'designer collaborations', 'retail price' (price when released), 'in 1995 this player wore...' (with 3 sneaker options),  'in college' (what players wore in college), 'to retro or not to retro' (shoes that have or have not been retro'd).  Each board would have 1-2 special 'gift' questions (free gift from sneaker boutique) and the winner of the show get a gift card from one of these stores (provided by them).

Merchandising:
(sample tees & designs)

some of my sneaker art (collage on painted canvas):

Dot art (to be printed poster size or larger)

some videos worth watching (the last specifically for having received 1.5M+ views...which is crazy for such a stupid video, but shows the die-hard nature of the culture)

Introducing the NIKE Graphic Studio Art Show 3.0 from Sole Collector on Vimeo.